Brands

Personal collection of shops and labels worth returning to.

LP

Independent shoe project with serious craft. The kind of footwear you remember after one look — materials and silhouette over seasonal noise.

Those shoes — top of the list. Buy path via NUW catalog.

NS

NUW Store

Moscow

Where you can actually buy the interesting footwear — including Lode and other small labels that don’t always have a clean web checkout.

Open
1S

Laconic wardrobe that updates monthly instead of twice a year. Cleaner and more intentional than the usual Massimo Dutti lane — better baseline for everyday looks.

Better than Massimo Dutti for everyday polish.

Open
NS

NMS Store

Moscow · Khlebozavod

Concept space on Khlebozavod — “intellectual” pieces with a strong image: jackets, shoes, ready looks. Showroom energy, not just another mall brand.

That jacket — absurdly good image. Seller taste is sharp.

Open
SS

Tailored suits and sharp everyday layers without the old-school tailor wait. Clean cuts, easy to wear to work or travel.

Open