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What to read #5: Real estate investing

I usually publish lists of books about architecture that I recommend to read. All of them are important to understand the value of a house. This article suggest books, minimally required to understand value of a house.

A Pattern Lnaguage, Kristopher Alexander

read it before investing or buying a house. This book describes how the space affects our way of living: how each type of city should look like, how the houses in the neighborhood should be placed and how it affects the ways people behave with each other. Even how the shadows, floor level, density of people, age difference and green parking affects the living in a house and society.

I read the Russian translated version of the book made by ArtLebedev Studio with great illustrations. If you speak Russian, I insist reading this book. This is my favorite book that I recommend to everyone.

Real estate investing 101, Michele Cagan

A dictionary that explains most of the termins and concepts you should know to master in the real estate.

All other books will be added soon. To learn more about the architecture and real estate, read my blog. Write a keyword by clicking on a search button and find “real estate‘, ‘architecture‘, investment‘ or other tags that you are interested in.

Remember, I can’t explain in a blog the same information that is written in huge books – the books I share are written by professionals and scientists who spent years for each book – they provided as much knowledge as they could in the best way. I can only share their knowledge by sharing the book or by taking the main ideas from it. Some books cost 100$, but after reading such books you will learn everything you should know about this theme.

2022   Books   english   Investment

Alternative investments as a hobby

I love alternative investments – they are inflation-free and are increasing in price due to scarcity and age premium. Alternative investments are more than just looking at different numbers in financial reports, using, and analyzing macroeconomics. It is a hobby.

lifestyle

When you make alternative investments, you invest in the stuff you like or something about that you want to know more about. People invest in art not only because the picture can cost 3 times more in 10 years, but because they learned that this author made a masterpiece. They read books, go to art galleries and exhibitions, and told to people who are also interested in it.

People did not just get value from keeping the picture in the collection, they have got fun. They were traveling, meeting people, who became friends. They became a part of the art society.

Any type of thing can be an alternative investment – people buy rights for the music, gemstones, houses, wine, violins, and cellos (that are rented out, after which the price and the quality of sound get higher), exotic cars, books with signatures or even boots.

How to learn

Get knowledge by reading books, journals, and blogs. I am interested in wine, art, and real estate, and I give tips about them. All of them are interesting differently: wine is the most profitable, art is the most inspiring and risky, residential real estate is the safest, and, commercial real estate is the most expensive, but profitable and slightly riskier than residential real estate.

books to read

Risks

During the recession, fewer people are ready to spend money because they need first all solve problems with business and a family budget. Some people must sell their investments, just because they don’t have enough money to pay for the bills. Therefore, the demand falls, and the amount of people willing to sell grows. Then the price also falls.

Investors say that stable cash is the most expensive stuff at this time because you get less money after selling your investment (image the price of the stocks in a crisis). Fortunately, it does not last long – the government makes huge inflation so that people buy more because later everything will be more expensive. If there is deflation, people keep cash, companies sell much less. Companies become bankrupt, the market fails and the currency gets to 0 due to the printing of cash for the social and governmental sector and payments for the state debts.

The commercial real estate investment in such times may lose the renters because some companies close. Then you should find new renters and give them 2 months for free. These are renting holidays, that are given to make renovations and to find employees. In Russia renting holidays is not obligatory, but it is a common practice. There are ways to lower the risks: For example, my family rents out an office to the municipal administration – they are not subject to bankruptcy and they stay in one place for decades. Therefore, you don’t need to have an administrator, who does HR, PR, and finances, because you have a constant client.

When to invest

The recession is also the best time to invest. If you have enough cash, just buy as much as you want. Usually, alternative investments weigh 5-15% of an investor’s portfolio (excluding real estate). I don’t recommend investing more if you don’t know too much about the sector and the item you invest in.

For example, if you invest in wine, you may be deceived about the quality. You can also spoil wine by keeping it at the wrong temperature and in the sun. If you invest in art, the seller can sell a picture for double a fair price. The author of a picture may become less interesting to the public. That is why you should know the sector by reading books and consulting with professionals. And don’t keep all eggs in one basket – diversify.

If you are interested in art investment, or real estate investment, write me at daniil@koveh.com, and I will help you to make the right decision, buy the art in the EU and help with legal stuff. I will find the best real estate investment in Russia and Austria based on my experience, and the experience of my family, who through 4 generations were constructing real estate all over Russia.

2022   alternative investment   Art   english   Investment

What to read #4: Politics

Empire USA, Illegale Kriege, Danielle Ganser

Danielle Ganser is a swiss historian, who analysed NATO expansions and crimes. He wrote 3 main books: “Imperium USA: Die skrupellose Weltmacht”, “Illegale Kriege : Wie die NATO-Länder die UNO sabotieren. Eine Chronik von Kuba bis Syrien”, “Nato-Geheimarmeen in Europa : Inszenierter Terror und verdeckte Kriegsführung”.
The books are available in german and french for now, but they may be translated in the time you read it.

Other books are available in English: “NATO’s Secret Armies: Operation Gladio and terrorism in Western Europe”. Also read some scientific papers. The last one is about Russia and the USA in the Ukrainian conflict

Listen to his lectures, for example, the illegal revolution in Ukraine 2014, or Turkey revolution 1980. They are available in German and Russian.

In these lectures, Danielle explained the NATO hierarchy and its expansion. NATO became the largest military alliance that does not care about any agreements between non-allies. For example, the agreement of non-expansion to the east, which was signed at the beginning of 1990-th, was broken.

NATO is the best alliance in world history. This is because of the hierarchy: The pentagon is the center of NATO. Danielle says that the ministry of defense in the USA is more like the ministry of offense. In each country of NATO American soldier is always the decision maker, only he decides what NATO does.

The USA, and therefore NATO, like to make 2 similar nations hate each other. They do it by showing the greatness, and dominance of one nation over another. America makes people think that people from another nation are no one, that they are not even the people so that they don’t have any rights and may be easily killed. It happened in Turkey vs Kurds, Christians vs Muslims, Albanians vs Serbians, North vs South Koreans, Russians vs Ukrainians, and even Republicans vs Democrats.

By doing so, America does not need to start a war themselves and make Americans dead. Instead, they supply one of the nations with weapons (Americans sell the weapons by giving credits, that some countries can’t pay out. Therefore, America dictates a country what to do in exchange for restructuring a credit. That is what will happen with Ukraine if Ukraine does not vanish from maps). In the end, one country loses by giving up territories and being dependent on the winner, and America gets control and loyalty over the winner. (the credit idea was made by me, Danielle was not talking about it).

Danielle said, that the UN cannot force any sanctions against 5 major countries: the USA, Russia, Great Britain, France, and China. These countries have Veto rights, the right to cancel any decisions. Therefore, such countries can do terrorism, and start wars with anyone and the UN can’t do anything against it.

Danielle also argues about the 9/11 event. The government prohibits discussions about the event. Some scientists and architects dispute the way, how the third building fell. this house fell straight down, that may only happen if all metallic walls are blown. The way, that the government does not want to analyze this case and share the data makes people create conspiracy theories.

Moreover, after 9/11, all Muslims seem to Americans as terrorists and Americans demand revenge. It seems like a reason to start a war with Muslim countries. I want to remind, you that Islam is a more peaceful religion than Christianity, but at the end of the 20th century and the beginning of the 21st century, the perception of Muslims changed.

The prisoners of geography, Tim Marshall

The natural landscapes: rivers, mountains, hills, floods, and even waterfalls affect the civilisation. The location decides whether rhe countries have a war with each other of make a trade.

We will analyze 10 regions: Russia, China, the USA, Europe, Africa, the Middle East, India and Pakistan, Korea and Japan, Latin America and Arctic.

The book explains with examples how geography affects the relationships between nations. It also tells about the dilemma between Ukraine and Russia even though that the book was written in 2017.

Why are we polarized, Ezra Klein

The book tells about American society. The split between Republicans and democrats grows bigger. Before the internet time, people chose the side based on the leader of a party and based on the changes, that each party does. The democrat could choose a Republican president.

Today people are polarized. They are so polarized, that republicans hate democrats and otherwise. People are sure about their point of view and don’t want to discuss or take into account the other point of view. People decided, that there is one truth. Because people talk more with people with their point of view, they make the bias, that only their point of view is logical and right. It goes so far, that one family with different points of view on government can just split.

Ezra Klein explains how that happen, that people became polarized.

2022   Books   english   Politics

Plans for the next months

Austrian Heritage

I traveled around Austria with UNESCO. It was a 15-day trip. We visited Vienna, Graz and Salzburg, and towns nearby. We learned about restoration, world heritage, materials, and culture. Even though I have been living in Austria for 2 years I learned a lot of new things that I want to share with you.

Architecture

We will learn about the architecture of each region

We will learn about the Voralberg region – the western part of Austria. It was the poorest hard accessible region. The citizens Used materials efficiently, and they created some techniques, that we can learn from them.

Materials

We visited the open-air museum of wooden architecture, where I found my loveliest material – shingled wood, 30-50 years lasting tactile material.

You will also learn about the technologies used for sustainable design, such as solar panels in the window.

Restauration

How much does it cost to restore a pucture, what if you spilled a coffee on the cup, and do we need to repair the puctures, that were damaged during a war?

Finance

How to save money during a recession? What happens with startups? Do we need to invest in art and wine? In NFT and crypto? What are swaps? What does the price for futures on gas and wheat mean for us? What happens with Russian, European, American, Chinese and Arab countries now and in the future?

2022   english

Options

An option is a paper, that gives you a right (not duty) to buy stocks (or anything else) on a specific day. For example, you bought an option for 5$ which gives you the right to buy 1 share of Apple in one year for today’s price of 150$. You expect Apple stocks to rise by more than 5$. Let’s see 3 scenarios of Apple price in one year:

170$, we realize the option and get a profit of 170-150-5 = 15$. This is a 200% return. If we invested in a share, we would have got 170-150 = 20$ profit, 13%.

130$, we don’t realize an option, because now the shares cost less, than in the contract (150$). We lose 5$ (the cost of an option) instead of 130-150=-20$ if we bought a share.

150$-155$, we may realize an option and get a small loss. 153-150-5=-2$. We lost 40$ instead of 2% profit.

If we had bought the shares, we would have risked losing all the share costs. Here we risk losing only the option price of 5$.

Options are the profit guarantee for a seller

A seller wants to have a profit from a share. Instead of thinking about whether the stock price will be as high as he wants or not, he can just say: “I want to get 20$ profit in one year from Apple shares that cost 150$, everything that is higher is yours”. To do so, he sells the option for 20$. A seller immediately gets a profit of 20$ and can invest then in something else. Even if the share price drops by 20$ to 130$, he does not lose anything, as well as a buyer.

Companies also issue options – Warrants. Companies give premiums to employees as an option for buying a share of a company. For example, Elon Musk gives Tesla employees options for buying tesla at a huge discount, that they can realize at any time. So that when employees save enough, they can invest money in a company. It is an alternative to convertible bonds.

European and American Options

European call (put)option is the right to buy(sell) a unit of an underlying asset at a strike (=pre-specified) price at a specific point in time.
American call (put)option is the right to buy(sell) a unit of an underlying asset at any time on or before an expiration date of an option. European options can also be without an expiration date.

American options are also traded in Europe, in the Netherlands stock exchange, Euronext.liffe, for example. These options are traded primarily on equities: FTSE-100, CAC40, Bel-20.

Price and problems with options

It is hard to estimate the price of an option. There are parameters, such as risk-free rate, time to expiration, and volatility (variance, or price fluctuation). For example, low-volatility options cost less over time, while high-volatility options cost a lot.

Formulas of option pricing

Binomial formula for pricing European options.

  • K = strike price (end price, agreed before signing contract)
  • N = periods of expiration
  • S0 = current price of an asset
  • rf = risk-free return per period
  • π= risk-neutral probability of an up move
  • u = ratio of the share price to the prior share price, given that the upstate has occurred over a binomial step
  • d = ratio of the share price to the prior share price, given that the downstate has occurred over a binomial step.

Let’s understand each part of the equation:

The U and D are the possible outcomes (in $) of events. We assume, that there are always two scenarios in one period of time: positive and negative. Some traders use 1 second as a period, but then in 1 minute, there are 2^60, more than 1 billion scenarios. We assume 1 period as a quarter, half, or a full year.

We put all possible outcomes in a binomial tree – a graph, with 2 inherited sub-elements on each node. Let’s see the binomial tree example of Apple stock, which can either double or halve, and we also assume, that the risk-free rate is equal to 0 for simplicity:

now we count the path to each final node:

1 path
2 paths

It is 1 to UU, 2 to UD, and 1 to DD. Now we find the probability of each of the nodes.

The probability of the last one is 1 – 0.22 – 0.44 = 0.34. Yes, the probability of the nodes is neither 25% nor 33%, it is not similarly distributed. It can only be similarly distributed if π=0.5

Finally, we find the option price. We will assume that we need the strike price at the moment (ATM), that is equal to the spot value (S0):

The option price is equal to 99$.

Black Sholes Formula for American and European Options, with no-arbitrage:

  • N = CDF of the normal distribution
  • St = spot price of an asset (current price at time t)
  • K = strike price (end price)
  • rf = risk-free interest rate
  • t = time to maturity
  • σ = volatility of the asset (variance)

arbitrage is a risk-free profit, that happens when tracking a portfolio (or a share) costs more (or less) than the derivative (forward or an option). If the share price is higher than the forward strike price (end-price) + the cost of a forward, then we short the share and buy a forward or an option.

That means if an Apple share costs 160$ and the forward cost is 0$, and the strike price is 150$, then we short apple stock and buy forwards. We get 160-150=10$ profit. Moreover, when we short a stock, we get the cost of a share to our account, that we can put in a bank. That brings a lot of profit.

Let’s use an option in the example above. Let’s assume that an option is free. We have the same profit if the cost of apple stock is higher than 150$. If apple costs less than 150$, we just don’t exercise the option and get profit from shorting a stock. If the cost of an option was 10$, then we just have a profit of 160-150-5 + 160*(risk-free rate, such as a bank deposit).

As a result, we get risk-free profit from such operations. In a world with unlimited buyers and sellers, we could do the operation over and over again and become the richest people immediately, or in the end of a period.

Put-Call parity Price of a call (buy) and put (sell) options is different. that is because of a risk-free rate. We use an equation:

Call price - Put price = Current price - Present value of a Strike price
Call price - Put price = Current price - Strike price / (1 + risk-free rate)^periods
# usually, a period is equal to 1 year and is named "t" 
C0 - P0 = S0 - K/(1 + rf)^t

Due to the always non-negative risk-free rate (because otherwise, you don’t put money in the bank account), the price of a call is higher than the put.

2022   english   Finance   WU

Statistics: What media to trust?

Since the Russia-Ukraine conflict, most media have become opinionated and taken one of the two sides. Some media judged one of the sides without having enough proof, which does not correspond to the presumption of innocence. Conflict-participating countries enforced censorship. Posting videos with military groups is illegal. Whom then to believe?

I found reliable sources based on historical reliability and bias – the declination to the left or right party. The information is based on statistics:

Reuters

Reuters is a London-based news agency with 2500 employees founded in 1851 (170 years ago). “Reuters Connect” has a partnership with 17 news agencies, still including TASS (Russian state-owned media). Reuters has a reputation as the neutral (bias of -1.83 to the left side, for example, NBC News, PBS, and CNN have a bias from -5 to -8) and highly reliable (48 out of 64 points) source. Reuters is free to use.

The company adfontesmedia made a report about Reuters, where Reuters was treated as a reliable but a middle-biased source.

Popular western sources, based on parameters form Adfontesmedia.

Media name Country Reliability < 64 Bias Party
Retuers UK 48 -1.83 Left
AP News US 48.82 -1.89 Left
PBS US 48.36 -4.76 Left
Washington Post US 42.87 -8.44 Left
Wall street journal US 45.35 5.17 Right
CNN US 42.89 -8.61 Left
Algazeera Qatar 45.68 -4.39 Left

The most reliable sources, based on statistics, appeared to be on the left party, The most unbiased are Reuters and AP news.

If you want to find another reliable resource, use Adfontesmedia Interactive Media Bias Chart®, that compares 1662 sources based on the bias and reliability score.
Note, the Adfontesmedia was criticized by the Association of College and Research Libraries and others, meaning that the statistics can also be biased.

The live map of events

liveuamap.com is a map of events developed by Ukrainian software engineers from Dnipro Rodion Rozhkovskyi and Oleksandr Bilchenko. Although Ukrainians manage the website, it is a trustworthy resource with constant and fast updates. I have been using the website daily since the 24th of February. Unfortunately, liveuamap.com mentions all Russian news as propaganda and relies mainly on western media.

Telegram

Telegram is the leading news platform nowadays. The media can post violent content, videos from different angles, and freedom to write anything without censorship. Such freedom attracts young people and citizens of conflict states. Hundreds of Russian and Ukrainian telegram channels have millions of subscribers each.

But most of the channels are anonymous. That means – no one has a responsibility for the words said. Enormous influence and impunity (being unpunished) make the owners extremely powerful. For example, no one knows who owns Ukrainian channels, such as “Real Kyiv” or “F***ing Kiyv,” and channels with other cities in the title. These channels spread nationalistic and extremist information. These channels want Ukrainians to hate ethnic Russians and also Russian citizens. Such sources escalate the war.

Ukrainians are subscribed to tens of such channels. Ukrainians spend their free time reading the news. The majority of the channels bring the same information, and some provide opinions. Opinions are scary – a person can claim any opinion and forecast anything. In stressed situations, people believe in any lie. The problem is if the media keep posting lies for a long time, then everyone believes in a lie. Such lies happen on Russian TV channels – that is why this is the least reliable source. People who regularly listen to other people’s opinions stop thinking, and they rely on others. People lose control over themselves.

Help with the mind

Read facts, Reduce opinions. People want to keep updated, moreover if the theme concerns them. People read news agencies, youtube bloggers, and telegram channels. The media also shares opinions and experts’ thoughts. Every opinion is biased and based on experience.

The same fact or an event is commented on by thousands of influential experts. Reliable experts have own view on a situation – they have a plan of action. Reliable experts are well educated and they project a situation that they have before in the future and current events. Listening to 2-3 experts, who have different strategies may help to educate yourself. Listening to tens of experts weekly makes a person anxious and costs time.

For example, I am interested in economics and people’s lives. I chose 4 channels, where I consume information (in Russian): @market_tweets posts economic, stock market facts, graphs, and governors’ quotes. @Varlamov posts videos about people’s lives and documentaries about different themes. Dengi_ne_spyat (Tinkoff bank media) posts 2 videos about the stock market weekly – aggressive and conservative investors with 20-year knowledge tell about stock markets based on news, data, speakers, and experience. Reuters posts trustworthy articles.

I took the graph idea from the psychology agency Zigmund.online, and its telegram channel.

If a person subscribes to tens of channels, he will be lost in opinions. He will spend all his free and working time keeping updated. I was in such a situation at the beginning of a conflict.

In the end, a person burns out. A person becomes angry or scared, and he can make hasty (rash, unthoughtful) decisions.

If the event is not escalating, you lose interest in it. For example, if ten soldiers were killed last week, you would be astonished and expect more. If today, hundred of the soldiers were killed, you would be even more curious to know what happened. But if next week there will be 5-10 deaths, you will lose interest in this event.

News agencies want you always to be astonished – they increase the importance of each following event. Remember how news agencies talked about killing a couple of civilians, Mariupol, Chornobyl, exploding of a hospital, theater, Bucha, train station, ship sunk – each event was seen as a bigger and bigger event. But no one cares nowadays about the tank explosions and deaths of tens of civilians. News agencies will do whatever they can to escalate the conflict; otherwise, people forget about the event.

News agencies are real winners in this conflict. They have got huge influence: new readers, paid subscribers, more time spent on a website. News agencies became rich due to advertisements and paid subscriptions. They don’t want you to leave but keep you updated for the long term.

Fake News

My team from the Vienna University of Business and Economics and I made a presentation and a paper about fake news – types of fake news, history, how to spot and prevent spreading fake news.

2022   english   statistics

Russia and Ukraine: Statistics and Media

I collected surveys and statistics from Statista. If you want to learn more, purchase a report about the Russia-Ukraine conflict or be a student to download for free. Based on samples of 1000-3000 respondents.

Positive thoughts about Russia, and GDP per capita in Russia

Based on IMF Data and KIIS

Before the Crimea events in 2014, Ukrainians were friendly to the Russian nation. 4 years after the Crimea event, Ukrainians started to increase relationships with Russia.

Correlation between Russian GDP and feelings about Russia

Thinking About Russia Coefficient Correlation with GDP
Very/Mostly Positive 85% Very High positive correlation
Very/Mostly Negative -83% Very High negative correlation
Hard to say -75% High Negative correlation

We see a strong relationship between the GDP of Russia and the Attitude of Ukrainians to Russians.

Attitudes of respondents separately to the leadership and separately to the population of another state

How do Ukrainians think about Russians in October 2021?

The absolute majority of Ukrainians think good about Russians.

If a referendum on Ukraine’s accession to the European Union (EU) was held next Sunday, how would you vote?

Based on a sample, Ukrainians want to be a part of the EU.

2022   english   statistics

Educational Advertising

Educational advertising brings value to a person. The reader learns, explores new themes, and obtains new values. Let’s see an example:

Alex wants to buy coffee beans. Alex knows nothing about coffee beans. Alex does the next actions:

  1. He googles “how to choose a coffee.
  2. Alex opens the most relevant blog.
  3. He reads the article, for example this one.
  4. Alex reads about roasting, types of beans, such as Robusta and Arabica, tastes, and storing a coffee.
  5. Alex clicks on a suggested article about choosing coffee producers.
  6. He finds the best coffee and a producer based on his preferences, even without tasting it.

Alex finds out that he can buy these coffee beans in a shop that runs this blog. Alex trusts the coffee shop website because the website educated him. Moreover, Alex sees that the guys in this coffee shop know the business and know everything about coffee. Alex is loyal to them and is ready to buy a product. Even if the price is higher.

The coffee shop could also show their expenses. The customer then understands a fair price for coffee and sees how much the company profits from it. If the customer, Alex, got from the blog precious information, he will reward the company with this profit (margin). And Alex will continue buying from this coffee shop if the company brings him more and more value.

Alex will recommend your blog to friends or educate them himself, and he will more probably give a link to your website. Alex will not recommend some bullsh*t; that is why the product that the company sells must have a high quality. Otherwise, Alex is scammed.

The blog and articles are assets of a company. A blog is a property that belongs to a company. Articles can also be posted on foreign resources, such as business journals (in Russia: vc.ru or Journal.tinkoff.ru), personal blogs (to be paid), or social networks: YouTube, Instagram, TikTok, Telegram, etc.

blogs and articles are powerful tools to attract customers. In my projects, I use articles as the primary source of attracting customers, investors, and employees. For example, I posted an article about bicycle lockers and in 1 week, I got 7.5k views, 100 likes, and 100 comments. I made new connections with 3 interesting people in Austria and got 5 contacts of people interested to help in a project and help with production. I also made a survey in this article, in which 500 people participated. I understood the demand and price for a parking spot in a given sample. I paid nothing for this blog but spent 4 hours of my life.

Youtube videos are also assets. Videos require more time and equipment. It is harder to link to a video, and the information from the video is harder to access. For example, you want to compare 2 coffee beans. You are interested in the type of coffee, size, and taste. You can easily find it in a table in a text, but if you watch a video, you search for a timestamp where the table is shown. To find information about taste, you should listen to a whole video or a fragment that you also have to find. But the video gives you a picture: a cup in which you pour a coffee, a foam from coffee, the foam elasticity, videos from picturesque places where the coffee was taken, and the roasting process.

Videos are great to show the process of production or properties, and use of a product. for example, seven miles coffee shop shows educational videos of how to brew coffee, recipes, competitions, and funny videos. They sell coffee beans online and sell coffee drinks in cafés. They have 150k subscribers, and I am sure they don’t spend too much money on ads.

Videos get old fast. In 4-6 years, the videos become old, and just a few people will watch them – there are competition and design trend changes. With a blog, it is easier – you may edit text and add fresh information. In a blog, you may also change the design theme – just make some changes in a code, and that’s it.

why not use ads

Ads are also powerful. However, an advertisement mainly works if a company has enough money to provide many ads and show them constantly on different sources. If a company stops the ad campaign, the new customers will stop coming, and the existing customers will leave. Profit in companies that rely primarily on ads and don’t have a brand, like Coca-Cola, will be small or even a loss. Let’s see 2 examples:

T-Mobile is a cellular carrier, that decided to enter the Austrian market. Austria already had a market leader – A1. T-Mobile had to enter the market fast and take a huge market share. Marketologists decided to attract people from Vienna, the capital of Austria, by showing ads offline in a city.

Marketologist placed ads on all available banners in Vienna: on houses, highways, train stations, and even banners on trams. There were no banners left so A1 could not post ads anywhere in a city. The ads were shown for 2 weeks everywhere, and in the next weeks, the number of banners was decreasing. Everyone knew about T-mobile after this campaign, and thousands of people became customers of T-Mobile.

The company spent millions of dollars on such an advertisement. Nowadays, the company does not make too many ads and I have even forgotten about T-Mobile, and only after meeting with a marketing specialist from T-Mobile I learned about that case. That means, that ads should stay everywhere to remember a brand.

Casper Sleep company that produces matrasses and sells them online never made a profit. However, Casper Sleep went to IPO on NASDAQ, and the market capitalization was at a max of one billion dollars. Casper sold matrasses via Instagram ads and other sources (as well as any other company).

To acquire one customer, the company pays hundreds of dollars, and with all the costs, they sell mattresses at a loss. The idea was to make a brand like Coca-Cola, but it did not happen. Investors understood that such business did not work and sold their shares. As a result, a company was delisted from NASDAQ, with market capitalisation of 280m$.

2022   advertisement   Business and Economics   english   web

Business cards

Save contacts

If you visit events or talk to new people, you need to leave contacts. The most popular ways are to show a QR for LinkedIn or Instagram, tell a phone number, or give a business card. From my experience, When I write a phone number, I have only time to write the name and the name of the organization – it takes 1 minute to do the whole process, It may sound a little, but when you talk with 40 people on one event, these 40 minutes become tremendous.

I had a problem at a summit in St.Gallen with the LinkedIn QR code – I did not find how to open it. I spent 2 minutes with a person trying to understand where the QR code was – in the end, we just changed the phone numbers (we could also find the names on Linkedin, but we did not do it). And also, people have a thousand connections on Linkedin, so your contact will be one of the thousands of similar contacts. But I still think that LinkedIn is the best social business network.

Business cards are the easiest way to show leave contacts. Within 5 seconds, the business card is in your interlocutor’s hands (companion’s). Also, millennials and older people use business cards by default – they expect to get the business card from you. That is why I use business cards.

Old card

The first 100 business cards I made when I was 16, I was making a project coldcaller.ru. I wrote in Russian: “hello! I am Daniill Kovekh, a Founder of Coldcaller.ru”, my phone number and a corporate email. I put a QR code linked to a website on the other side. I used a white background and black text. I used capital letters without serifs (grotesques) that were tall and narrow. I used the mid-price matte paper so that I could write on it.

New card

In April, I made 150 business cards with a new design. These business cards are personal and for universal use. I pointed out the name of a blog as a header. This is the primary information because, in a blog, a person finds all the links he can be interested in – CV, Linkedin, Projects, and the art shop. I don’t need QR on a business card because Koveh.com is easy to write and remember.

I wrote my email daniil@koveh.com on one side. I didn’t add the telephone number – first, I have different phone numbers: 2 phone numbers in Russia and two phone numbers in Austria, and soon, 1 in America. So, mentioning any will not mean that I respond from the telephone. The email, as well as the domain koveh.com, remains unchanged forever. Moreover, I don’t want to give my telephone number to everyone, and it should remain private.

I mentioned skills: Art, Architecture, Finances, Investing, Data science. I also mentioned that I know 3 languages: English, Russian, and German. I am not planning to learn new languages to a high level, so the information will be actual for a long time. I also wrote consulting and projects, because I create my projects (AKA startups, but I don’t like this word, It is now a synonym for “looser”), and make consultations on Investments, Marketing in the real estate market, and I am planning to consult about Architecture, Construction, and Urban Planning, as well as investments in Art, Wine, and Real Estate.

To make a business card interesting, I made an infinite stripe of skills I offer. The idea is that these skills are infinite, but later I decided to end with the starting word so that it looks like a separate printing or a pattern.

The words in the middle are huge; the margin from the borders compensates for the size. I Increased the letter-spacing because the letter “V” has too much white space at the bottom. I chose the serif fonts – they are easy to read.
The letters also remind me of Russia, especially the letter “M” reminds me of Moscow. The letter is unique because it has two different serifs: Linear serif and curved serif.

Unfortunately, I ordered an American card size, that is longer than the standard credit-card size.

2022   Business and Economics   english

Coffee machine

Capsule machine, automatic machine, or manual machine? I tried 3 types and asked an expert about the difference.

Manual machine

Manual machines are the most expensive and complicated to use. Manual machines help you to make the best coffee. You upgrade your skills while working with it. You experiment with the number of coffee beans, temperatures, and what is the coolest – you draw leaves and hearts on the foams.

I tried the €1899 “ECM Mechanika slim” machine and €450 “ECM S64 manuelle” grinder. It was easy to use: first, I attach a spoon (portafilter) to a grinder. The grinder grinds coffee beans into the spoon. Next, I attach a spoon to a table or to a special holder so that the spoon does not move. Then I tamp (or press) the dust inside of a spoon. Next, I attach the spoon to the coffee machine. I turn on the machine. The boiling water flows through the dust and flows out to a cup.

coffee-brewing-menthods.com

You get viscous (dense) coffee with intense dark-light brown foam. It is similar to café-class coffee or even better. If you have such a machine, you don’t need to go anywhere to drink great coffee.

I used good beans, similar to Passalacqua, that cost 19€ per kilogram – it is not too much – only €0.15 per portion, but the quality was excellent. I used 60% Arabica and 40% Robusta, which gave a more Italian taste. I like strong coffee, so I need more Robusta – up to 60% of it.

Passalaqua is roasted in Naples in Italy. The quality is high for the price of 19-24€.

If you want the same beans as in cafés, then better buy coffee for 50€+ per kilogram. You may also try coffee Luwak, a coffee fermented in the belly of small, squirrel-like animals, luwaks. It costs nearly 300€ per kilo. I was once on a plantation in Indonesia and have seen these cute animals. Unfortunately, I was too small to drink coffee, but my mother said it was pretty good.

Manual machines are durable and easy to repair compared with automatic machines. You may use such a coffee machine for a decade. That is why the selling price for the used machine is so high. If you have a spare 2000-2.500€, I recommend investing in a coffee machine and selling it in 5-6 years for 70% of its cost, e. g., 1700€.

Automatic machine

The automatic machine makes good coffee. You set the needed amount of coffee beans, water required, water temperature, and milk temperature. You also choose the pre-installed coffee varieties. It is easy and is great variant for home. The prices start from 400€ till 1500€. Depends on the options you need. I recommend looking at the material, especially the milk box and tubes – they must be made out of metal. Otherwise, your coffee machine will stink. I also think that all details should be made out of metal because plastic breaks fast.

The foam is also nice in most models; however, the quality is better with manual machines.

Nespresso

Nespresso is a cheap, easy-to-use machine. Nespresso is great if you want to try different tastes of coffee and choose the best one for yourself. The machine price varies 70€ to350€ for a metallic version with a steam tube. Each capsule costs 0.35-0.5€, which is too expensive. In the long run, you will lose much more money using Nespresso. For example, I have a mid-class version machine with a milk heater. I used the model for 4 months, but I gave it to my friend because coffee machines make cheaper espresso with better taste.

Better spend more money on a coffee machine; you will always be able to sell a good machine on willhaben or eBay. And also, if you want a good and relatively cheap manual coffee machine, try to find it on willhaben.

2022   Coffee   english
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